Hitrecord animated shorts

hitRECord is a production company created by actor Joseph Gordon-Levitt. It operates on the principle of making art collaboratively over the Internet. From 2014 to 2017, I worked with other artists around the world on a series of animatopnm project for hitRECcord. Clients include Instagram, Pivot Network and ACLU.


A very different world (HitRECORD x ACLU)

In 2016, hitRECord collaborated with ACLU (American Civil Liberties Union) on a series of animated shorts discussing how democracy is affected by technological advancement. I was responsible for developing and overseeing the key creative direction for the short "A Very Different World", depicting a dystopian world under constant mass surveillance. The project was nominated for a 2017 Emmy for Outstanding Original Interactive Programming.

Storyboard Development

Key Visual Style Concept

Key Visual Style Concept

A Very Different World (collaborating key animator: WallytheWaffle)


dear dad (HitRECORD x instagram)

On Father’s Day 2017, hitRECord collaborated with Instagram on a series of animated shorts titled Dear Dads to cross promote the Instagram Stories feature. I created the key visuals and collaborated with animators to bring the stories to life.

Storyboard Development showing Three Instagram Stories Concepts

Storyboard Development showing Three Instagram Stories Concepts

Animation for Dear Dad Instagram campaign (collaborating animator: fmagalhaes, Diana-A)


Fear of the future (HitRECORD on tv re:future)

In 2014 to 2015, hitRECord developed a variety show for Pivot with each episode explores an unique theme. Collaborating with other contributors, I was responsible for designing key visual elements for various segments of the show. The series won the 2014 Emmy Award for Outstanding Creative Achievement in Interactive Media.

Title Card Concept Development

Title Card Concept Development


Little dragon (hitrecord on tv RE:fire)

Hand-drawn animation created for the storybook segment in short 'Little Dragon'


A Chicken is Chicken (hitrecord on tv RE:MoneY)

Character Design

Character Design

Excerpts from A Chicken is a Chicken (collaborating key animator: Graoww)